LOYAL
96% will buy the next issue
PREFERS TO BE SPOKEN TO IN THEIR
OWN LANGUAGE
85% prefer ads to be in Spanish
PRIME HISPANIC SHOPPER
68% of ¡Mira! readers spend over $150 at the supermarket on a weekly basis
RESPONSIVE READER
70% have bought or used a product
they saw advertised in a magazine
EARLY ADAPTERS
63% go to the movies on the opening weekend
ENTERTAINMENT LOVERS
82% watch English TV
100% watch Spanish TV
60% go to the movies once or more every two months
Source: Reader Survey
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